Makers Of Cold-fX Could Be Taken To Court Over Deceptive Advertising

I have taken this product in the past, why? Because I'm a chump, that's why. Story out of Vancouver, B.C.:

The makers of Cold-fX are in court fighting allegations they ignored their own research and misled consumers about the short-term effectiveness of the popular cold and flu remedy.

Vancouver Island resident Don Harrison launched a claim in 2012 against Valeant and its subsidiary, Afexa Life Sciences, over advertising saying that Cold-fX offered "immediate relief of cold and flu symptoms" if taken over a three-day period at the first sign of illness.

Harrison's notice of claim said Valeant and Afexa continued to "knowingly or recklessly" promote Cold-fX despite evidence the natural-health product only had a possible positive impact after being taken daily for prolonged periods of two-to-six months. Cont. (Video)

Story from - CTV News
Image from - Wikimedia Commons
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