The Mexican street-food chain La Carnita issued an apology Tuesday after an Instagram post inspired by Donald Trump set off a firestorm of tweets calling for a boycott of the restaurant and a donation to sexual assault support services.
The original post has since been removed.
But it capitalized on some of the controversy surrounding the U.S. Republican presidential candidate this week with the caption, "What if Donald said, 'Grab her by the taco'..." beneath some of the restaurant's menu items.
Reaction was swift.
"Right so: never eating at La Carnita again," Globe and Mail columnist Denise Balkissoon tweeted.
Others quickly added their name to the boycott.
"Cost yourself this taco-loving customer," Laura Reinholz tweeted. "Given media coverage, you can't plead ignorance, your 'mistake' was epically distasteful."
The four-restaurant chain issued a three-tweet apology Tuesday night after removing the post.
"Tonight, we made a mistake. A big one. We used a caption that was dumb, rude, and insensitive."
— @la_carnita
"Part 2. Once we realized our error, we quickly removed it. For anyone who saw it, know that we understand your anger" — @la_carnita
"Part 3. and fully realize why it was inappropriate. We truly apologize. We can do better, and we will.
Love, la carnita." — @la_carnita
La Carnita is also making changes internally by implementing mandatory sensitivity training for its managers.
"Our company is made up of 50 per cent women and that said, we want to take steps to re-evaluate how we conduct ourselves," Richmond said. Cont.
Story from - CBC News
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