Friday, 8 January 2016

Cosmetic Company Apologizes For Creating Ad That States 'You Just Need To Be White To Win'



Story Out Of Bangkok, Thailand:

The maker of a new skin-whitening capsule promoted in a commercial featuring a blackface model and the tagline "you just need to be white to win" apologized Friday following a firestorm over the “racist” ad.

Social media exploded in outrage on Friday after cosmetics maker Seoul Secret Thailand posted advertising and a YouTube video featuring two images of actress Cirin "Cris" Horwang, one of which develops
charcoal-black skin to portray what supposedly would happen to the entertainer should she stop "taking care of herself".

The company issued an apology in Thai and English.

"Seoul Secret would like to apologize for the mistake, and claim full responsibility for this incident. Our company did not have any intention to convey discriminatory or racist messages," it said in the statement.

In the video, Cirin told viewers "you just need to be white to win," capping a personal story of how important it is for the 35-year-old starlet to maintain her "whiteness" as she competes for roles against younger actresses trying to "steal the scene". Cont.

Story from - Bangkok Post

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