Tuesday, 7 June 2016

BuzzFeed Drops Ad Agreement Worth $1.3 Million Over Trump


BuzzFeed has pulled out of an advertising agreement with the Republican National Committee over objections to Donald Trump's rhetoric.

The buy was for $1.3 million, a source close to BuzzFeed told POLITICO. The source said that the main consideration was the site’s employees – that BuzzFeed could not countenance “having employees make ads, or working at the company and having our site promoting things, that limit our freedom and make it harder for them to live their lives.”

Asked if the site would rule out any Trump advertising, the source said the specifics would matter: “In general, we have taken the position that we won’t take ads for his presidential campaign.”

It's also far from the first time the site has taken a position on a topic. In early 2012, BuzzFeed blacked out parts of their site in solidarity with the protest against the Stop Online Piracy Act. Following the Supreme Court ruling in 2015 which legalized same sex marriage, the site changed its logo to the rainbow flag colors, which are a symbol of the gay pride movement. Smith said at the time: "We firmly believe that for a number of issues, including civil rights, women’s rights, anti-racism, and LGBT equality, there are not two sides." Cont.

Story from - Politico
Image from - YouTube

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